Visitors in hard hats in front of bales of sorted material at the Romainville site
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Open day at the Romainville site — Syctom

Opening a working industrial plant to the public, and bringing local residents inside the project.

Kitting out the visitors
01 · The brief

What had to work.

Open a working industrial site to the public for a day: take local residents, invited by post, around the plant, and show them the future sorting centre where it will actually stand. Two requirements held together: explaining recycling and the area's circular economy, and keeping safe a crowd with no experience of such a place.

The challenge

Open a working industrial site to the public, without compromising on safety.

Our scope

Consulting and project management, site visits with the operator, zone layout and signage, public reception and security, visitor equipment, the guided-tour set-up, activities and catering, show-calling on the day.

In pictures

An industrial site, open to its neighbours.

7 photos
A guide explaining sorting to a group of visitors
Explanations along the route
Hard hats and hi-vis vests handed out at reception
Kitting out at reception
A sorting demonstration in front of a group of visitors
The sorting demonstration
FormatOpen day
The activity village and the food truck, outdoors
The activity village
Visitors in front of bales of sorted material
The bales of sorted material
Participants300
The guided tour
The guided tour
The activity village
The activity village
300participants
The outcome

Eighty thousand households invited by post, guided tours by registration running all day, and a working plant walked through by local residents, elected representatives and community groups. The future sorting centre presented not on a drawing, but on the ground.

Date2023
VenueRomainville (93)
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