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Fort de l'Est geothermal plant inauguration — SMIREC, Saint-Denis

Name: Fort de l'Est geothermal plant inauguration
Start: 2025
Location: Fort de l'Est geothermal plant, Saint-Denis

A plant brought online, a district connected: making visible what runs underground.

Welcome and signage

01 · The brief

What we had to get right.

Inaugurate the plant now heating the Fort de l'Est district: turn a technical installation into a public moment, in front of elected officials, partners and the press, over a single morning, on a site only just out of construction.

The challenge

Turn a technical installation barely out of construction into a public moment.

Our scope

Invitations, site fit-out and branding, signage, protocol, technical set-up, photo coverage, press relations.

In pictures

One plant, a district heated differently.

7 photos

Cutting the tricolour ribbon in front of the plant — Cutting the ribbon

The geothermal plant equipment in operation — The plant, in operation

Guests gathered under the heated marquee — The audience, under the marquee

How the heat network works, explained on site — The network explained on site

Format1 morning

The closing cocktail under the marquee — The closing cocktail

Participants100

Photos © Bertrand Guigou

100participants

The result

Local renewable heat, told where it is produced: a tour of the installation, speeches from elected officials and partners, and the inaugural gesture in front of the plant. Press coverage and a set of official photographs that served SMIREC's communication well beyond the morning itself.

Date2025

VenueSaint-Denis (93)

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