01 · The brief
What we had to get right.
On-site institutional event: a concept built around the symbolic gesture, site fit-out and dressing, official staging, technical set-up, filming and press relations.
← All projectsProject 10 / 32 · SMIREC
Official opening of the Villetaneuse geothermal plant
Opening the SMIREC geothermal plant: making the energy transition easy to grasp.
01 / 03
Villetaneuse (93)
02 · The set-up
What we put in place.
- Digital and printed invitations: institutions, partners, media
- Totems and visual materials, screens and banners for the speeches
- Symbolic gesture: ribbon cutting; closing cocktail reception
- Professional photo coverage, press release and on-site interviews
03 · The method
How we ran it.
Stage 1
Analysis of site constraints, technical and safety set-up
Stage 2
Programme, protocol and precise running order for the ceremony
Stage 3
Site security, guest and press flows, photo coverage and distribution
In pictures
5 photosThe project, seen from the inside.
Participants70
Year2025
70participants
The result
A major step for local, renewable energy: a tour of the installation, official speeches and the inaugural gesture, strong visibility for SMIREC and its partners.
DateDecember 2025
VenueVilletaneuse (93)
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