Open Day at the sorting centre, Paris
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Open Day at the sorting centre, Paris — Syctom

Opening a Syctom sorting centre to the public: education through an event.

The activity table
01 · The brief

What we had to get right.

Open day to raise awareness among local residents: welcome and safety, overall project management, site dressing, signage, logistics, photography.

The challenge

Bring local residents inside a working sorting centre, and explain how it works.

Our scope

Online registration, signage and activities, photo coverage and press relations.

In pictures

A sorting centre, open to all.

7 photos
Guided groups at the information panels
Guided groups at the information panels
A collection truck in the empty hall
A collection truck in the empty hall
The Syctom guide leading a group
The Syctom guide leading a group
The “Sort it into your life” wall
The “Sort it into your life” wall
Visitors300
Hands-on with the equipment
Hands-on with the equipment
VenueParis
The process wall
The process wall
The welcome area
The welcome area
300visitors
The result

More than 300 visitors, young and old: immersive guided tours, structured routes, clear signage, with the security teams and the Red Cross. A high point of public education and closeness to local residents.

Date2025
VenueParis
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