A full auditorium during the Myopia National Forum
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The Myopia National Forum — IEMP, Paris

A morning to open France's national myopia week, and to sign a brand-new coalition's charter in front of the press.

Opening remarks
01 · The brief

What had to work.

Open France's national myopia week with a morning bringing together the whole eye-care field (ophthalmologists, orthoptists, opticians, paediatricians, patient associations and manufacturers) and give public existence to the “Ensemble contre la myopie” coalition. With one moment to land in front of the press: the signing of a charter of commitments.

The challenge

Fit three panels and an official signing into a single morning, in front of the press.

Our scope

Consulting and project management, venue sourcing and negotiation, stage design, signage and collateral, speaker and delegate logistics, show-calling on the day, photo and video coverage.

In pictures

One morning, a whole field in the room.

5 photos
A panel on stage in front of a projected presentation
A panel on stage
Coalition members gathered in front of the six-commitments panel
The coalition at the charter
Panels3
The auditorium during the plenary
The room during the plenary
Participants180
The panels
The panels
The charter of commitments
The charter of commitments
180participants
The outcome

Three panels to set out the subject: the scale of the epidemic, the ways to prevent, screen for and slow childhood myopia, the role of each eye-care profession. Then a close that brought the members of the “Ensemble contre la myopie” coalition around a six-commitment charter, signed in front of the media. France's national myopia week opened the following day.

Date2024
VenueParis
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