A morning to open France's national myopia week, and to sign a brand-new coalition's charter in front of the press.
Opening remarks
Open France's national myopia week with a morning bringing together the whole eye-care field (ophthalmologists, orthoptists, opticians, paediatricians, patient associations and manufacturers) and give public existence to the “Ensemble contre la myopie” coalition. With one moment to land in front of the press: the signing of a charter of commitments.
Framing the format, the running order and the room plan with IEMP
Producing the collateral, the timed run of show and the speaker briefings
Show-calling on the day, from the reception desk to the official signature photograph
Three panels to set out the subject: the scale of the epidemic, the ways to prevent, screen for and slow childhood myopia, the role of each eye-care profession. Then a close that brought the members of the “Ensemble contre la myopie” coalition around a six-commitment charter, signed in front of the media. France's national myopia week opened the following day.
