Dignéo groundbreaking ceremony in Marignane for Foncière Logement
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Dignéo groundbreaking ceremony, Marignane — Foncière Logement

The founding gesture of a neighbourhood, for Foncière Logement.

The old town before the works
01 · The brief

What we had to get right.

Bring a sense of occasion to a construction site, and give the project visibility with elected representatives and the media.

The challenge

Give a construction site a sense of occasion, in coordination with the city and the contractors.

Our scope

Site branding, fitting out a public-facing space, press relations.

In pictures

One morning, one neighbourhood set in motion.

7 photos
Laying the foundation stone with the partners of the operation
Laying the foundation stone
The engraved trowel of the Dignéo groundbreaking
The engraved trowel
Site workers inside one of the buildings being renovated
The site teams
Speeches under the marquee
Speeches under the marquee
VenueMarignane
The Dignéo site in the old town of Marignane
The site in the old town
Guests120
The marquee and the messaging
The marquee and the messaging
The symbolic gesture
The symbolic gesture

Photos © Jérôme Cabanel

120participants
The result

An institutional on-site event to mark the start of construction, bringing together elected representatives, partners and media around the founding gesture, a guided tour in hard hats, speeches and the laying of the foundation stone.

Date2025
VenueMarignane
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