01 · The brief
What we had to get right.
Bring a sense of occasion to a construction site, and give the project visibility with elected representatives and the media.
← All projectsProject 14 / 32 · Foncière Logement
Dignéo groundbreaking ceremony, Marignane
The founding gesture of a neighbourhood, for Foncière Logement.
The old town before the works
02 · The set-up
What we put in place.
- Banners, totems and visual materials to dress the site
- Secure covered area: marquee, flooring, heating
- Symbolic gesture: laying of the foundation stone and inaugural plaque
- Press relations: press release, official photographs, on-site interviews
03 · The method
How we ran it.
Stage 1
Site visits and decisions on the tour route through the works area
Stage 2
Coordination of the firms, safety and protective equipment for 120 guests
Stage 3
Protocol for elected representatives, speech sequence and photo coverage
In pictures
5 photosOne morning, one neighbourhood set in motion.
VenueMarignane
Guests120
120participants
The result
An institutional on-site event to mark the start of construction, bringing together elected representatives, partners and media around the founding gesture, a guided tour in hard hats, speeches and the laying of the foundation stone.
DateJuly 2025
VenueMarignane
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