Inaugurating a tramway line when gatherings are banned: moving the whole event onto screens.
The T9 at Porte de Choisy
The T9 was to be inaugurated twice: an official opening on board, broadcast live with the mayors of the six towns along the line, and a public opening staged around six stops. Tighter health restrictions brought down both: gatherings banned, the funders' addresses cancelled, an electoral moratorium in force. What remained was a date and a line that was opening anyway. The event would be fully online.
The live broadcast was the most watched post of the day: around 6,300 people reached and more than eight hundred reactions. But it was not the ceremony that spoke loudest to residents, it was their own neighbourhood: the slideshow of the stops, published the day before, reached more than eight thousand people. The opening was also picked up in thirty-six press, web, radio and television items.
